Creating great headlines is a very important step in content creation. Not only are headlines the first thing people see, even before they click, headlines also change the way people think. CoSchedule’s gone as far as saying that headlines rule the content marketing world. Read more on 7 Helpful Tools to Create Amazing Headlines…

Social media is one of the trickiest parts of your business marketing strategy. Keeping up with your social platforms runs a high risk of sucking up all your time. To make it worse, if you aren’t properly connecting with your audience, the whole thing can end up being a waste of time. The best way to avoid these pitfalls is to develop a clear strategy that will make social media engagement worthwhile for your business. Read more on 7 Steps to Build Your Social Media Strategy…

Let’s face it, social media marketing can be a massive time-sink. Seeking and making connections, finding useful content to share and responding to posts and messages by others can be overwhelming—not to mention doing this on a regular basis for Twitter, Facebook, LinkedIn, Google+ and Pinterest. That’s why social media automation is such a useful tool. But letting the machines do all your socializing for you comes with some inherent drawbacks. If you don’t do it correctly, you can end up driving your social connections away. Here are 5 of the most common social media automation mistakes. Which ones are you making? Read more on 5 Social Media Automation Mistakes Your Business Should Avoid…

Let’s face it, SEO is probably the most bewildering part of online marketing for any business that can’t hire an expert. It’s one of the marketing strategies where SMBs are lagging behind the most. What makes it even more difficult for SMBs is that the mega-corporations have had decades of experience working with the major search engines, making it nearly impossible to compete with their search rankings. Read more on 10 Essential SEO Strategies for SMBs…

Digital deals have become such a prominent and effective tool for marketing business’s products and services. According to a new infographic from SIM Partners, deals and coupons are driving more and more conversions, however, not just online but in the actual place of business. A whopping 66 million digital coupons were redeemed in 2013, which is a 141% increase over the prior year of 2012! Read more on INFOGRAPHIC: How Digital Deals are Driving Local In-Store Conversions…

According to a LinkedIn survey from 2013, the main social media goals for small-to-medium businesses (SMBs) are to have a consistent presence online and deliver content to their target audience. Interestingly, recent statistics from Thrive Analytics show that this is where SMBs are lagging behind the most. While maintaining local reputation and loyalty marketing seem to be the strong suits for most SMBs, expanding farther into the cyber arenas of SEO, websites, E-Commerce and social media leaves the most to be desired (see graphic below). Read more on Three Areas Small-to-Medium Businesses Need Help With Most…

How fast can you identify an image? According to MIT neuroscientists, the brain can identify images seen in as little as 13 milliseconds. All day long your brain is trying to understand what you’re looking at. It’s no secret that visuals are simply easier to process. Read more on The Complete Guide to Sharable Visual Content on Social Media (With 23 Real Examples!)…

Nearly every business has offered discounts to lure in customers new and old. Deals, coupons, offers, discounts, sale, promotions – they’re a proven tactic to get the attention of prospects and shoppers whether they’re online or off. Read more on 5 Reasons Why Deals and Coupons Are More Profitable on Facebook…

Local businesses offering a deal promotion on Facebook can be an exciting experience. With all of the likes, comments, shares, and purchase notifications coming in, it can be easy to overlook some key places to promote your Facebook campaign. Read more on 3 Overlooked Ways To Promote Your Facebook Deals…

Most small business owners don’t like taking risks with their marketing. And who can blame them? Horror stories about services promising benefits, but delivering disappointment aren’t that hard to find. It’s no secret you gotta spend money to make money. Read more on How a Groupon Merchant Made $3,313 More Profit on Facebook…and You Can Too!…